FOR was born in the Pacific. Formed by tides, tradition, and form. We create garments from rare, reclaimed, and reverent fabrics.
Each piece constructed with precision, guided by lineage, and intended to move with the body it belongs to.

FOR stands for timeless strength, quiet luxury, and deep cultural intelligence. We honor our fishing roots and ocean-born bloodlines while shaping the future with a relentless hand.

Sustainability is not a feature here. It is the current we move within. Exclusivity is not manufactured. It is earned through craft, patience, and respect. FOR is not for everyone. It is for those who recognize the ocean in their bones. Those who move first.

FOR depth. FOR movement. FOR tide and time. FOR those who leave wake.

At the Helm

FOR was never built to be loud. It was built to move, to protect, and to last. Every piece gives form to what deserves to endure.

Thank you for moving with us. For standing for reclamation over excess. For choosing depth over noise.

May each piece you wear remind you that survival is its own kind of beauty.

- K